A yogurt brand came to us to launch a new range. They wanted to increase awareness amongst category buyers and bring lapsed shoppers back into their brand. We sent a highly targeted email to premium yogurt shoppers.

We reached 750,000 members, drove awareness of the new product amongst 49% who opened and drove trial amongst the 9% of shoppers who went in store to purchase. We also saw a high repeat rate of 25% amongst the trialists.