MCoBeauty | Candyshop
Cartology turned insight into action for MCoBeauty, with an exclusive campaign launch to solidify BIG W as the home of MCoBeauty.
customer growth
sales uplift YoY
new-to-brand customers
Background & Objectives
MCoBeauty partenered with Cartology to generate mass awareness across all customer touchpoints for their exclusive Candyshop range at BIG W.
Cartology Solution
Cartology, BIG W and MCoBeauty’s collaborative omnichannel strategy amplified the Candyshop range, engaging customers at every step of the shopping journey.
Off Network
Targeted out of network shoppers via More for less activity, utilising Youtube & BVOD for maximum reach.
Front of Store
The introduction of the first ever Window Decal captured attention, sparking excitement as customers began their shopping journey. Digital screens featuring first-in- class creative drove engagement front of store.
Digital
Engaged shoppers browsing related categories on BIGW.com.au via Department Page Takeover. A dedicated Brand Destination Page inspired customers, featuring a custom-designed page in the iconic MCoBeauty pink palette to foster brand loyalty.
Campaign Results
The Candyshop range solidified MCoBeauty as the number one cosmetic brand in BIG W.
The campaign went on to be selected as Best use of Customer Insight 2024 at Cartology Campaign of the Year Awards.
"Cartology's ability to blend data-driven insights with compelling storytelling, innovation and collaborations with the wider marketing team ensured we delivered a highly effective campaign that drove sales and brand awareness. Our brand destination page was a highlight of the campaign alongside the first ever window decals in BIG W”
