Case Studies

Disrupting the deodorant category with an affordable, premium fragrance – unmissable for Gen Z and scent connoisseurs alike.

Empowering NIVEA’s growth through a pioneering omnichannel strategy and innovative digital solutions

An inspiring, education-focused campaign driving engagement, sales, and product knowledge across Cartology’s omnichannel touchpoints.

Bringing excitement to snacking with Thins’ first-ever Onion Rings, driving trial and winning new customers to the brand.

With standout in-store activations and irresistible promotions, Four’N Twenty drove sales, attracted new customers, and built lasting brand loyalty.

Understanding the importance of value for gift givers at Christmas, The LEGO Group drive awareness, consideration and purchase at the ultimate gifting moment of the year.

Cartology turned insight into action for MCoBeauty, with an exclusive campaign launch to solidify BIG W as the home of MCoBeauty.

We teamed up with Tilda Rice to help them utilise local retail centres and Smartlite path-to-purchase proximity to drive sales.

A reputable baby care company utilised Cartology's Next Level Targeting method to reach active Nappy Buyers through our Retail out of home screens.

Turning insight into action to break measurement success records, sell more and boost recycling initiatives.

Good Goods looked to cartology to launch their profit-for-purpose toilet paper range into Woolworths Supermarkets.

Coca-Cola Europacific Partners challenged Cartology with putting the “fizz” into their new product launch.

Cartology turned insight into action for Samsung, with an NPD launch campaign driving awareness and conversion across targeted BIG W customer events. 

Purina Nestle Petcare, gave back to customers driving loyalty and sustainable growth.

A truly integrated campaign, driving in-store trial with a category-first sampling mechanic.

Excited and delighted customers with an engaging consumer promotion that resonated in a high cost of living environment.

Supporting the release of the Transformers movie and new in-store range, Hasbro encouraged trials amongst BIG W customers.