Huggies | Bub & Me
Excited and delighted customers with an engaging consumer promotion that resonated in a high cost of living environment.
increase in average weekly sales
increase in new-to-SKU weekly sales
Everyday Rewards scans
Background & Objectives
Huggies aligned a contextually relevant consumer promotion with the Bub and Me Event to reach current, and new BIG W customers during a challenging trading environment.
Cartology Solution
Huggies utilised Retail Media solutions to capture BIG W customers out of network with “Win a year’s supply of Huggies’’ consumer promotion. Through a combination of highly engaging assets, Huggies exceeded their campaign objectives.
In-store
Front of Store Digital Screens engaged customers with consumer promotion messaging as they started their BIG W shop.
Online
The BIGW.com.au homepage raised awareness of the consumer promotion, effectively priming online customers for participation.
Targeted EDM banner
Allowed Huggies to reach their immediate category customers, engaging them with an unmissable offer in the current economic climate.
Campaign Results
Huggies saw an impressive growth in sales and new customers during the two weeks of the campaign. The creative assets and promotion working effectively in reaching the main target audience of Baby customers.
“The impact of digital assets provided by Cartology around the consumer promotion allowed the promotion to be elevated to the level the event performed at. As Cartology within BIG W continues to evolve, we will look to continue to partner to elevate future events to their full potential.”
