Samsung
Cartology turned insight into action for Samsung, with an NPD launch campaign driving awareness and conversion across targeted BIG W customer events.
new-to-brand customers
customer growth
omnichannel sales uplift vs pre-campaign
Background & Objectives
Samsung partnered with Cartology to launch a new product range into BIG W stores, by utilising Mother's Day and Big Whopping Toy Sale events to drive launch awareness, attract new customers and drive product sales.
Cartology Solution
Leveraged Cartology’s omnichannel solutions that engaged customers out of store, ensured brand awareness as customers entered the store and drove conversion with highly impactful in-store point of sale.
Online
Homepage carousel on BIGW.com.au delivered brand awareness and engagement, driving customers to the new product range on the Samsung brand destination page.
Front of store
Front of Store digital screens introduced the new range and primed customers to purchase as they entered the BIG W store.
In-store
Samsung pioneered the first in-store category aerial in the technology area, driving penetration across BIG W in a high foot traffic period.
Campaign Results
The campaign saw phenomenal results across the Samsung range throughout the four month period of the activation. The campaign went on to be selected as the Cartology Campaign of the Year Award 2023 at BIG W Supplier of the Year.
“We have enjoyed working with Cartology to deliver great in-store creative with our Toy Sale Tablet Bundle, as well as our Mothers’ Day and Samsung Galaxy activity."
