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Tilda Rice Cooks Up a Sales Storm
We teamed up with Tilda Rice to help them utilise local retail centres and Smartlite path-to-purchase proximity to drive sales.
boost in sales
more units sold
increase in transactions
Background & Objectives
Tilda Rice aimed to boost sales across its range by increasing brand visibility and driving in-store purchases. The objective was clear: leverage local retail centres and Cartology's Retail out of home path-to-purchase proximity network to capture shoppers' attention at key moments in their journey.
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Cartology Solution
Utilising Cartology's retail out of home network, advertising was strategically placed along the path-to-purchase, in close proximity to supermarkets. Our approach focused on enhancing local visibilty and creating a direct link between product awareness and purchase, all while creating maximum campaign impact.
Campaign Results
The uplifts demonstrate the campaign successfully promoted the Tilda Rice range resulting in 2.5x uplift in sales, 1.6x in units and 1.5x in transactions, when compared to the control group, between pre and campaign
period.
