News

As we close out an exciting year here at Cartology, it’s clear that 2024 has been one of remarkable growth, impactful partnerships, and groundbreaking innovations in Retail Media. Here’s a look back at some key milestones and what they mean for our valued partners.

Tony Prentice reveals how Cartology's new planning tool is transforming Retail Media, delivering data-led insights, deeper measurement, and customer-centric strategies. As Retail Media evolves into a full-funnel solution, 2025 promises even greater impact.

MCoBeauty is tapping Retail Media to help underpin its rapid growth. A partnership with BIG W and Cartology for its latest Candyshop campaign delivered 157,000 new customers and a 286 per cent sales lift, with ecom sales more than doubling.

Mutti has been named the Cartology 2024 Campaign of the Year winner for Woolworths Supermarkets, while The Lego Group was awarded the 2024 Campaign of the Year winner for BIG W. 

Cartology has pioneered a planning tool to drive Retail Media effectiveness for brands.

Cartology has announced the appointment of David Fernandez into the new role of Head of Growth with a dedicated focus on deepening agency partnerships.

Cartology’s 2024 Campaign of the Year Awards are back this November, celebrating the most effective use of Retail Media across Woolworths Supermarkets and BIG W.

Media Tonic, co-founded by leading Perth media sales veteran, Mark Treasure, will exclusively represent Cartology’s Retail Out of Home network across Western Australian and South Australian partners.

Cartology announces the successful renewal of their long term Retail Out of Home partnership with Mirvac, including the significant addition of the outstanding Broadway Centre for the first time.

Cartology strengthens its sales team with the appointment of Tony Prentice as Director of Client Partnerships and Sales

We have teamed up with CommBank iQ to supercharge our non-FMCG campaign targeting and measurement across our retail out of home network. 

Cartology drives brandformance with growth of online retail media solutions for brands

How Cartology is building Australia’s largest and most effective retail out of home network for brands. By Martin Wood, General Manager, Agency Partnerships and Sales, Cartology.

By Nancy Veart

Winners revealed! Coca-Cola Europacific Partners, Nestlé, Peters and Vittoria Food & Beverage take out a win at Cartology’s Campaign of the Year Awards.

Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.

Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres.

In a move to get brands closest to customers, Cartology has announced the evolution of the in-store shopping experience powered by digital transformation.

Retail media is a phenomenon garnering serious momentum. Retail media in five years has achieved what social and search took 11-14 years to deliver; 30bn ad revenue globally. So what does it take to be a true retail media provider and what opportunity does this provide for brands?

The customer journey is becoming increasingly nuanced, challenging brands and agencies to effectively target Customers through a deep understanding of where and how they choose to shop.

Cartology has today announced its new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.

Cartology has today announced the appointment of Ebonie Newman as Group Lead - Channel Planning and Solutions.

The evolution of retail media is a hot topic for marketers and media pundits as its rise signals an evolving shift in the customer’s shopping experience.

Easter is just around the corner and the egg-citement is building! Australians love a long weekend and Easter is a favourite, spanning four days to make it our longest official national holiday.

Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.