Latest News

 

 

Cartology campaign of the year
Cartology Campaign of the Year Award Winners

22 November 2023

Winners revealed! Coca-Cola Europacific Partners, Nestlé, Peters and Vittoria Food & Beverage take out a win at Cartology’s Campaign of the Year Awards.

 

 

Cartology campaign of the year awards shortlist
Cartology announces expansion of Campaign of the Year Awards with a line-up of FMCG leaders shortlisted

29 September 2023

Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.

 

 

Cartology partners with Haben
Cartology partners with Haben for large format retail out of home portfolio

26 September 2023

Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres.

 

 

Cartology digitises the in-store experience
Cartology digitises the in-store experience

12 September 2023

In a move to get brands closest to customers, Cartology has announced the evolution of the in-store shopping experience powered by digital transformation.

 

 

Cartology appoints Paul Bates to lead agency sales team
Cartology appoints Paul Bates to lead agency sales team

4 September 2023

Cartology has appointed REA Group’s Paul Bates in the newly created role of General Manager - Agency Sales, leading the national agency sales team.

 

 

the value equation; relationships, data and customer experience
The value equation; relationships, data and customer experience

18 August 2023

Retail media is a phenomenon garnering serious momentum. Retail media in five years has achieved what social and search took 11-14 years to deliver; 30bn ad revenue globally. So what does it take to be a true retail media provider and what opportunity does this provide for brands?

 

 

bringing smarts of retail media to retail out of home
Bringing smarts of retail media to retail out of home

16 August 2023

The customer journey is becoming increasingly nuanced, challenging brands and agencies to effectively target Customers through a deep understanding of where and how they choose to shop.

 

 

Cartology: Closest to customers
Cartology: Closest to customers

1 August 2023

Cartology has today announced its new brand positioning and agency proposition, committing to bring brands, agencies and partners closest to customers, powered by its unique data.

 

 

Cartology appoint Ebonie Newman as Group Lead - Channel Planning and Solutions
Cartology appoint Ebonie Newman as Group Lead - Channel Planning and Solutions

24 July 2023

Cartology has today announced the appointment of Ebonie Newman as Group Lead - Channel Planning and Solutions.

 

 

Latest news from Cartology
Retail media rising

22 March 2023

The evolution of retail media is a hot topic for marketers and media pundits as its rise signals an evolving shift in the customer’s shopping experience.

 

 

Latest news from Cartology
Hoppy Feaster: Customers are cracking on with their Easter planning

31 January 2023

Easter is just around the corner and the egg-citement is building! Australians love a long weekend and Easter is a favourite, spanning four days to make it our longest official national holiday.

 

 

Latest news from Cartology
Cartology launches Metro

18 January 2023

Cartology, a leading retail media business in Australia and New Zealand, has today announced the expansion of its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores, further extending its customer reach.

 

 

Latest news from Cartology
Your 2022 wrap up

14 December 2022

It’s been a big year at Cartology and one we are reflecting on with enormous gratitude to our people and partners for all that we’ve achieved together. Before we de-cart, let’s take a look back at 2022.

 

 

Latest news from Cartology
From digital to retail media and beyond | Robbie Hills

9 December 2022

Eight weeks into his new role, Cartology’s Director of Client Partnerships and Sales Robbie Hills reflects on what he’s learned so far in the rapidly evolving new media landscape. 

 

 

Award night
Goodman Fielder's 'Wonderful' Win

2 December 2022

Wonder Recycling Rewards awarded Cartology’s Campaign of the Year

 

 

A woman doing skincare
Glow Getters

24 November 2022

Cartology knows what customers are looking for.

 

 

Nestle's Purina makes major gains
A marketers view on retail media as Nestle’s Purina makes major gains

4 October 2022

‘Some of the strongest results we’ve seen’: A marketers view on retail media as Nestle’s Purina makes major gains.

 

 

Latest news from Cartology
Retail media and the secret sauce

15 August 2022

Retail media growth and the secret sauce: Nando's sees 27% sales uplift, 70% new customers in Cartology omnichannel retail campaign with Fresh Magazine, social, front of store screens and more.

 

 

Latest news from Cartology
Cartology appoints Google’s Robbie Hills to lead commercial function

2 August 2022

Cartology has appointed Robbie Hills as Director - Sales and Client Partnerships to lead the business’ commercial function.

 

 

Latest news from Cartology
Cartology partners with BIG W to launch enhanced retail media proposition

29 June 2022

From July 1, Cartology will be the exclusive retail media partner for BIG W, launching an expanded retail media proposition to connect brands to customers across BIG W’s in-store and digital touchpoints.

 

 

Rechitts Dettol sales surge
Omnichannel, the new retail media frontier: Reckitt's Dettol sales surge 200%, showing FMCG marketers how to clean up; while marketing teams structure for e-commerce

29 March 2022

Omnichannel, the new retail media frontier: Reckitt's Dettol sales surge 200%, showing FMCG marketers how to clean up; while marketing teams structure for e-commerce.

 

 

Latest news from Cartology
Every bunny loves Easter

8 February 2022

Easter’s coming and we’re egg-cited! It’s one of our customers’ favourite holidays, with 64% saying Easter is an important time to spend with family.

 

 

Latest news from Cartology
2022 with Chobani and Vittoria

8 February 2022

This month we bring you a fresh perspective on 2022, from Rolando Schirato, Food and Beverage Managing Director at Vittoria and Julia Clark, Demand General Manager at Chobani.

 

 

Latest news from Cartology
Eyes on 2022

8 February 2022

In the rapidly evolving digital landscape, the focus on reaching customers where and how they choose to shop continues to grow, says Mark Mansour.

 

 

Latest news from Cartology
Get to know Martin Wood

8 February 2022

Martin Wood is creating stronger partnerships with a strategic approach for Cartology. Let’s get to know him. 

 

 

Latest news from Cartology
Stay switched on this Summer with Youtube

8 February 2022

Help customers embrace their love of the season with Cartology and Youtube.

 

 

Latest news from Cartology
The year that was | Cartology 2021 wrap-up

17 December 2021

To say that 2021 was a year of change would be an understatement. The impact of the pandemic has been transformative as brands, companies and customers alike have had to adapt, re-adapt and re-adapt again.

 

 

Latest news from Cartology
Australia's grocery buyers have changed how they buy, and they expect brands to find them at every touchpoint

8 December 2021

Australia’s grocery buyers have changed how they buy, and they expect brands to find them at every touchpoint: Here’s what every FMCG marketer needs to know.

 

 

Latest news from Cartology
Dettol scores gong for top retail media campaign from Cartology for Cricket Australia activation

3 December 2021

Dettol scores gong for top retail media campaign from Cartology for Cricket Australia activation.

 

 

Latest news from Cartology
Cartology helps FMCG marketers pick the right play to engage supermarket shoppers post-pandemic

16 November 2021

Cartology, the retail media business of Woolworths Group, has today launched the Cartology Customer Playbook, a first of its kind post-pandemic guide for Australian FMCG marketers.

 

 

A woman watching YouTube on an iPad
Cartology partners with YouTube to connect brands with customers through addressable video

9 September 2021

Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide a highly efficient platform for FMCG brands to connect with customers throughout the shopper journey.

 

 

Mike Tyquin speaking with Zulfiqar Mahar
Customer centricity defines Procter & Gamble’s advertising, ecommerce, and digital content strategy

9 July 2021

Consumer goods company Procter & Gamble has experienced monumental customer change in the past year, with digital being the inflection point. It has seen P&G reinvent its brand advertising, media channels, and content platforms to reach mass audiences with targeted precision – and has made customer centricity even more critical.

 

 

Mike Tyquin speaking with Woolworths CMO Andrew Hicks
Customer centricity - as change accelerates, it is the one constant

30 June 2021

Woolworths has seen the COVID pandemic accelerate and concentrate a number of trends in shopper behaviour. Woolworths CMO Andrew Hicks spoke to Cartology MD Mike Tyquin about how a customer centric mindset and timely adaptation to shopper behaviour can help brands stay ahead of the rapidly evolving customer landscape – and it’s the small things that make a big difference.

 

 

Mike Tyquin speaking with Amanda Bardwell
Digital is the new front door for brands in the customer-led era

22 June 2021

It is no understatement to say that Australians have fundamentally changed their shopping behaviour over the past twelve months. Woolworths Group’s media business, Cartology partnered with FMCG research consultancy Advantage Group to survey 40 of Australia’s FMCG leaders on their view of the evolving landscape of customer needs and engagement. 

 

 

Mike Tyquin, Managing Director of Cartology
It’s retail media, but we think of it as new media.

7 May 2021

We speak to Mike Tyquin, Cartology’s Managing Director, to discuss the evolution of Cartology and how it responds to the changing retail and media landscape in Australia and New Zealand.

 

 

Latest news from Cartology
Cartology launches Brand Activation - Woolworths Group’s retail media business to help brands connect with customers in more ways

7 March 2021

Cartology, the retail media business of Woolworths Group, has launched new targeting and integration products underpinned by a new inhouse activation capability which extends to media channels outside Woolworths’ own ecosystem.

 

 

Latest news from Cartology
Countdown’s new retail media business launches today - Cartology to focus on data and connecting with customers at moments that matter

2 February 2021

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.

 

 

Latest news from Cartology
Cartology enters second year with expanded offering to engage customers at the moments that matter most

10 November 2020

Cartology - the Woolworths Group’s retail media business - is expanding its offering to provide enhanced personalisation opportunities, audience activation and advanced attribution to its clients.

READ MORE

 

 

Latest news from Cartology
Cartology hosts first virtual event 'Cartology gets customers'

10 November 2020

This week we hosted our first virtual event, "Cartology gets customers". Our objective was to inform, excite and engage our audience and announce some exciting new developments launching in 2021.

 

 

Latest news from Cartology
Chris Rutten joins Cartology leadership team

29 October 2020

Cartology - Woolworths Group’s retail media business - has announced a new addition to its leadership team with Chris Rutten taking on the role of Director of Operations from next month.

 

 

Latest news from Cartology
Cartology expands with new Dan Murphy's screen network

21 September 2020

Cartology - Woolworths Group’s retail media business - is rolling out a new network of 228 digital screens at the entry of Dan Murphy’s stores nationwide.

 

 

cartology-launch-to-agencies-and-two-new-appointments
Cartology announces launch to agencies and two new appointments

18 August 2020

Cartology, the retail media business of Woolworths Group, has announced it will officially launch a specific offer to agencies and brand marketers from October 2020.

 

 

Woolworths’ Cartology hires Nancy Veart as head of client partnerships and sales
Woolworths’ Cartology hires Nancy Veart as head of client partnerships and sales

7 August 2020

Cartology has appointed Nancy Veart to the newly created role of head of client partnerships and sales, responsible for expanding the capabilities of Cartology’s offering and building a high-performance strategic sales culture. 

 

 

Mike Tyquin, Managing Director of Cartology
"The prospects have never been better": Cartology's Mike Tyquin eyes TV as retail media takes off globally

27 May 2020

In the 12 months since joining Woolworths' in-house media unit, Cartology, MD Mike Tyquin says it's ready to prove the value of retail media.

 

 

essica Hunter, head of agency partnerships, Steve Geelan, head of product and platform, Jodie Koning, head of marketing and insights
Woolworths bolsters Cartology team as Rewards app boosts digital connection with shoppers

8 May 2020

Woolworths’ media business, Cartology, is bolstering its team with four new senior appointments, as it looks to the future of digital engagement in a post-pandemic world.

 

 

The Lion King Ooshies™ collectibles campaign 2019
The Lion King Ooshies™ collectibles campaign 2019

29 January 2020

The Lion King case study is now available, showcasing the success of the campaign through analysis from the Cartology Performance Model.

 

 

Fresh Magazine retains title of Australia’s most read magazine
Fresh Magazine retains title of Australia’s most read magazine

10 September 2019

Survey results are in! Fresh Magazine retains title of Australia’s most read magazine, whilst hitting a new milestone of over 5 million readers!

 

 

Cartology’s launch coverage in the press
Cartology’s launch coverage in the press

22 August 2019

Since the launch of Cartology numerous news outlets have published articles. Here are a selection for you in case you missed them AdNews, Inside Retail, CMOThe Australian, and B&T.

 

 

Mike Tyquin and Brad_Banducci
Cartology launches in Sydney

23 July 2019

Woolworths Group CEO, Brad Banducci and Cartology Managing Director, Mike Tyquin hosted over 500 leading partners at a breakfast launch event in Sydney to unveil the new retail media business, its industry leading innovations and what this means to better connect customers to the brands they love to shop.

 

 

Latest news from Cartology
Woolworths announces new media division

19 March 2019

Woolworths Group announced that ‘Cartology’ will be launched as a standalone media business incorporating Media Hub, TMS & Quantium.

Related Content

Cartology Media Kits