Our multi-channel media solutions enable brands to reach customers at every step along the path to purchase, providing unique opportunities to influence their purchase decision.
We have recently launched two high impact media solutions that will enable you to connect with millions of relevant customers at pivotal points on the customer journey.
Drive awareness and consideration of your brand on Australia's #1 Food & Grocery website which has over 5million visits weekly and 60 million product searches each month. Cartology Promoted Products is our advanced marketing platform that places products on the first page of search results for keywords related to your product.
With over 92% of the top 200 site searches being performed using generic terms and 90% of customers only viewing the first page of the search results, Cartology Promoted Products will help generate brand awareness and consideration via improved visibility in the online shopping environment.
Cartology Promoted Products is a performance based advertising solution with real time bidding and dashboard reporting that has delivered an average return on ad spend of over 400% and an online conversion rate of over 50%*.
*Source: Adobe Analytics & Woolworths first party data calculated over the period 26 Jun to 26 Sep 19.
Australia’s most impactful digital screen network for building brands and driving awareness with grocery buyers as they are prominently placed at the entry to Woolworths' stores.
These impressive high definition 65” digital screens provide rich, dynamic content ensuring delivery of engaging brand and promotional messages to customers as they commence their shop.
Why be located in close proximity when you can be right at the moment that matters most. When customers cross the threshold into store, they switch to shopping mode. Maximise awareness and consideration of your brand at the most influential point on the path to purchase.
Drive brand awareness in Australia’s most-read magazine via high quality integrated advertorials, display ads or classifieds. Our content-rich magazine is valued by an engaged audience that spends an average of 71 minutes reading each issue.
Fresh Magazine is available in print format as well as an interactive digital magazine and searchable recipe library available on woolworths.com.au or via the Fresh App.
Connect with the large scale audience of main grocery buyers to drive significant levels of awareness, reach and frequency. Leverage Woolworths' brand platforms of ‘New’ and ‘Specials’ to drive immediate recognition of purchase location. Cartology navigates the complex world of multi-platform offers across TV, radio, press and OOH to deliver complete through the line brand campaigns.
Cartology gives you access to some of Australia’s most valuable and unique media assets. We position your brand where it needs to be on the customer’s path to purchase, including the critical final step of the shopping journey.
In order to drive the best results for our clients we develop data-led media solutions that meet your objectives and drive results. We achieve this by understanding your needs and delivering your marketing campaigns through 6 core objectives:
new products
more customers
current customers
with customers
our brands
activations
Through this collaborative approach we better understand a brand’s needs and can develop tailored media strategies based on the continuous learning of results and insights delivered by our extensive network of resources and campaign history.
For a full overview of our channels contact your Category Specialist.
