The Super Seven
From Click Frenzy to Black Friday and Christmas, there is no bigger period across the retail calendar than the last 7 weeks of the year.
From Retail OOH to our omnichannel Retail Media solutions across BIG W and Woolworths, we're here to ensure you get your brand in the basket during this important retail season.
Discover how below.
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From Inspiration to Purchase
Retail OOH provides inspiration in contextually relevant environments, guiding shoppers along the journey and driving real results for brands over the Super Seven. To help you better harness the customer opportunity at this key retail period, we spoke to 1,000 Australians to understand their shopping behaviours, expectations of brands and engagement with Retail OOH.
Here's what we discovered;
They’re visiting shopping centres more often
30% of Australians say they visit shopping centres more often vs. any other time of year.
Planning and buying is happening earlier than ever before
3 in 5 are planning their shop 3+ months before Christmas.
Majority of purchases still happen in-store
Key gifting categories experienced 42% (avg) growth over the Super Seven, with 71% of spend occurring in- store.
Leverage Australia’s leading Retail OOH network and influence decision making and spending in Large and Local retail centres across Australia.
More customers, visits and sales
Customers are actively planning for the Christmas season, with Woolworths seeing more customers, visits and spend across the Super Seven weeks. To help you better harness the customer opportunity at this key retail period, we spoke to 1,000 Woolworths customers on their shopping behaviours, expectations of brands and engagement with Retail Media.
Here’s what we discovered;
They’re open to influence
61% of customers are looking for new products while grocery shopping.
Digital is powering the journey
+18% more digital visits across December (vs the full yr avg).
More considered spending fueled by cost of living
10 items make it into the basket during a Super Seven visit.
It’s never been more important to leverage the power of Retail Media to ensure your brand makes it in the basket during the key Super Seven period.
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The season for gifting
Christmas is a special time for BIG W customers, as they look to create memorable moments with their nearest and dearest. From planning gifts in advance, decorating homes and dressing up, BIG W customers are eagerly looking to brands for inspiration and choice on the shopping journey. To help you better harness the customer opportunity at this key retail period, we spoke to over 600 BIG W customers on their shopping behaviours and expectations of brands.
Customers are planning more as they look for greater value
50% of BIG W customers start planning who to buy gifts for three or more months before christmas.
They look to be inspired on the shopping journey
53% of BIG W customers are looking for inspiration on what to buy.
Digital is the front door to Christmas shopping
35% of customers made both in-store and online purchases.
Leverage Cartology’s Retail Media ecosystem and get your brand closest to BIG W customers as they actively seek inspiration and gifting solutions.
Closest to customers in the season of spending
From sofa to shelf, Cartology’s Retail Media ecosystem can take your brand closest to customers as they search, seek inspiration, plan and buy across the biggest seven weeks of retail spending.
From priming customers when they browse shopping centres to the critical moment at shelf when purchase decisions are made, Cartology’s Retail Media ecosystem can help your brand be seen, considered and chosen.
Ready to win the season? Contact your Cartology representative for more information.
75m shoppers
Across November and December 2023.
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10m weekly customers
Online and In-store during the Super Seven.
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18.8m transactions
Online and In-store during the Super Seven.
Source: Vicinity Research and Insights (June 2024), Roy Morgan Research (March 2024) Projected reach P18+ within 5-10km of Cartology Retail OOH catchment area), rolling 12 month average. Cartology Christmas Shopper Study (May 2024, n=1,007.Source: CommBank iQ (May 2024), Discretionary Retail Spending, by Category (Nov/Dec 2023). Woolworths; transaction data, 01/01/2023-31/12-2023 vs 07/11/2023-26/12/2023 and 01/01/2023-31/12/2023 vs. 01/01/2022-31/12/2022, Adobe Analytics 01/01/2023-31/12/2023. Cartology BIG W Christmas Research, Jan 2023.