Celebrating Impact and Effectiveness in Retail Media
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Celebrating deep partnerships, co-creation and excellence
This year, we honoured exceptional campaigns that have demonstrated innovation, strategy, and measurable success in the world of Retail Media. Each of our winners have not only captivated audiences but set new standards for impact and effectiveness. Showcasing the true potential of integrated retail media to drive growth, customer engagement, and brand loyalty.
Congratulations to our 2024 Campaign of the Year Winners
Campaign of the Year
The LEGO Group
The LEGO Group’s Christmas campaign was a standout, driving awareness and conversion among gift-givers by leveraging Cartology’s high-impact omnichannel solutions. Integrated seamlessly into the BIG W Christmas campaign, it featured a number of strategic assets, such as the toy gantry, EDMs, and digital screens, achieving +69% customer growth and a 16% sales uplift YoY.
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Campaign of the Year
Mutti
Mutti’s campaign showcased the power of Cartology’s integrated omnichannel strategy, combining digital displays, in-store promotions, and targeted content to engage customers effectively. This approach resulted in impressive customer interaction, 73,000 new-to-brand customers, and substantial sales growth.
Explore our category winners
BIG W Best Use of Customer Insights | MCoBeauty, Candyshop
Woolworths Best Use of Customer Insights | Unilever, Lynx Fine Fragrance Launch
Best Omnichannel Campaign under $250K | Mutti, Pasta Sauces
Best Omnichannel Campaign over $250K | Patties, Four'N Twenty
Best NPD Campaign | Snackbrands Australia, Thins Onion Rings
Best Digital Strategy | Beiersdorf, NIVEA
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A message from Mike Tyquin
"These award-winning campaigns truly redefine retail media excellence and share some common threads that we’re seeing across our most impactful campaigns. They're built on a foundation of clear objectives, supported by deep customer insights to inform solutions and measurement that links back to the objectives. We also see a truly integrated creative approach across the customer journey, ensuring the right message at the right time for customers. By understanding customers, these campaigns deliver not just a fleeting impact, but long term engagement and growth."
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