Get in touch
Get in touch

Celebrating Impact and Effectiveness in Retail Media

Celebrating deep partnerships, co-creation and excellence

This year, we honoured exceptional campaigns that have demonstrated innovation, strategy, and measurable success in the world of Retail Media. Each of our winners have not only captivated audiences but set new standards for impact and effectiveness. Showcasing the true potential of integrated retail media to drive growth, customer engagement, and brand loyalty.

Congratulations to our 2024 Campaign of the Year Winners

BIG W

Campaign of the Year

The LEGO Group

The LEGO Group’s Christmas campaign was a standout, driving awareness and conversion among gift-givers by leveraging Cartology’s high-impact omnichannel solutions. Integrated seamlessly into the BIG W Christmas campaign, it featured a number of strategic assets, such as the toy gantry, EDMs, and digital screens, achieving +69% customer growth and a 16% sales uplift YoY.

Explore Case Study
Woolworths Supermarkets

Campaign of the Year

Mutti

Mutti’s campaign showcased the power of Cartology’s integrated omnichannel strategy, combining digital displays, in-store promotions, and targeted content to engage customers effectively. This approach resulted in impressive customer interaction, 73,000 new-to-brand customers, and substantial sales growth.

Explore Case Study

Explore our category winners

BIG W Best Use of Customer Insights | MCoBeauty, Candyshop
MCoBeauty’s insight-driven campaign for the Candy Shop launch achieved significant customer growth and sales uplift.
Explore Case Study
Woolworths Best Use of Customer Insights | Unilever, Lynx Fine Fragrance Launch
Lynx’s insight-driven campaign revitalised the category, resulting in a rise in new-to-brand customers and an increase in Gen Z sales.
Explore Case Study
Best Omnichannel Campaign under $250K | Mutti, Pasta Sauces
An innovative content-led campaign that delivered impressive sales growth and attracted new-to-brand customers.
Explore Case Study
Best Omnichannel Campaign over $250K | Patties, Four'N Twenty
An effective, integrated campaign that boosted brand awareness and an increase in sales.
Explore Case Study
Best NPD Campaign | Snackbrands Australia, Thins Onion Rings
A bold new product launch that achieved an increase in total customers and encouraged repeat purchases.
Explore Case Study
Best Digital Strategy | Beiersdorf, NIVEA
A winning strategy with robust online presence and a first-to-market brand video that drove double-digit growth.
Explore Case Study

A message from Mike Tyquin

"These award-winning campaigns truly redefine retail media excellence and share some common threads that we’re seeing across our most impactful campaigns. They're built on a foundation of clear objectives, supported by deep customer insights to inform solutions and measurement that links back to the objectives. We also see a truly integrated creative approach across the customer journey, ensuring the right message at the right time for customers. By understanding customers, these campaigns deliver not just a fleeting impact, but long term engagement and growth."