8 February 2022
Easter’s coming and we’re egg-cited! It’s one of our customers’ favourite holidays, with 64% saying Easter is an important time to spend with family.
From Easter egg hunts with the kids, to freshly baked hot cross buns, we know shoppers look forward to Easter traditions and love creating their own.
As a time for giving and feasting, customers look to Woolworths for inspiration to make their celebrations special. With 77% shopping in-store in the week before Easter, it’s also the perfect time to connect with customers who are primed to purchase.
Together with our research partner Nature, we surveyed 1,000 Australians in the lead up to Easter. We learned that customers are focussed on three things as they head into the holiday period: connection and celebration; inspiration and discovery; and convenience and value.
Did you know retail media is a crucial part of the customer journey over the holiday period, with 60% of customers engaging with retail media last Easter?
Whether buying Easter eggs for the family, gifts for friends or shopping for an unforgettable Easter feast, Cartology helps brands make deep connections at pivotal moments when customers are planning on making memories.
*This article is sourced by the Cartology Easter Study, 2021. n=1,000
This article first appeared in Cartology’s Cartifacts February edition.
