29 September 2023
Cartology has revealed the shortlist for its Campaign of the Year Awards with a line -up of FMCG leaders shortlisted including Nestle Purina, shortlisted across two categories.
Building on the demand and success of its category at the Woolworths Supplier Awards, the Cartology Campaign of the Year awards celebrate strategic thinking and innovation in retail media across four categories, recognising brands who take a customer-led approach, to drive returns and deliver best in class retail media campaigns.
As retail media continues to grow, with many vying for a slice of the retail media pie, Cartlogy’s extensive experience in the space sees clients effectively leveraging the network and driving a new benchmark of retail media excellence.
There are four award categories in which brands have entered into, with 13 brands shortlisted. By category, the Cartology Campaign of the Year finalists are;
Best omnichannel campaign
Beiersdorf | Nivea consumer promotion
Coca-Cola Europacific Partners | Sprite Lemon+ launch
Jacobs Douwe Egberts | L’OR Iced Coffee
Swisse Wellness | Functional Fun Gummies
Best small supplier campaign
Vittoria Food & Beverage | Jarlsberg month
Wahl | Brand launch
Good Goods | Who gives a crap launch
Best event activation
Nestle Purina | Cat Give Back
Peters Ice Cream | Summer of Ice Cream
Remedy Drinks | Winter Essentials
Best use of customer insights
Asahi | GoZero consumer promotion
Nestle Purina | Cat Give Back
PepsiCo | Great Australian Bites
Cartology Managing Director Mike Tyquin comments “We’re pleased to see the evolution of the Cartology Campaign of the Year Awards. Our clients and partners are doing fantastic work in the retail media space, alongside our sales and strategy teams and we’re pleased to offer brands further opportunities to be recognised for their work and success in retail media.
Finalist for best small supplier campaign, National Retail Sales Manager Stephen Borg of Vittoria Food & Beverage comments on the awards shortlist "We're thrilled that Jarlsberg has been named a finalist for the Campaign of the Year Awards. Our campaign in collaboration with Cartology achieved outstanding sales results which demonstrated the effectiveness of a through the line campaign that leverages the strength of the brand."
Shortlisted for best use of customer insights Rodney Wieczorek, Head of Sales - Asahi Life Beverages says “ Being shortlisted for the awards is a nod to the success of our team here at Asahi Beverages and the innovation and strategy that’s gone into leveraging retail media.”
In November, leading brands will come together to celebrate retail media success at Cartology’s Campaign of the Year Awards held at the prestigious Pier One Sydney Harbour. Four brands will take away the coveted category awards with one walking away as the 2023 Cartology Campaign of the Year Grand Prix winner.
About Cartology.
Cartology is one of Australia’s leading retail media businesses, providing customer-led retail media solutions, powered by the Woolworths Group. Representing some of Australia’s most trusted brands - Woolworths and BIG W, Cartology connects brands to customers in a way that no-one else can. With customers at the heart, Cartology provides targeted omnichannel marketing solutions on and off-network, and powerful closed loop reporting, with one objective in mind - to help brands grow. With deep understanding of customer attitudes and behaviours based on more than 14.3 million 1:1 relationships through Everyday Rewards, brands can create real customer impact in the moments that matter most. Cartology aims to make their customers, your customers too - driving sales overnight and customers over time. Cartology gets Customers.
For media enquiries, please contact Woolworths Group Media at media@woolworths.com.au
