6 September 2023
Cartology has today announced its partnership with Haben to extend its large format Shopper screen network across four new neighbourhood, sub-regional and major regional centres; Casey Central, Cleveland Central, The Pines Shopping Centre and Wollongong Central.
The centres are home to retail, dining and entertainment precincts including major supermarket and specialty stores; Aldi, Coles, David Jones, Target and Woolworths.
As part of the partnership, Cartology will supply, install and maintain five new high impact, full motion screens, further increasing its large format portfolio.
Cartology’s General Manager of Commercial Development and New Business, Tom Windeyer said: “We’re pleased to continue the growth of our retail out of home network and extend our large format screen portfolio in partnership with Haben. The additions further cement our screen expertise and the impact we can drive for partners across the connected customer journey.”
With a shared ambition to improve the centre experience, the growth of the screen network gives brands further opportunity to connect with customers from sofa to shelf, powered by rich customer insights.
Antony Keenan, Head of Investment Management at Haben comments “We’re excited to extend our partnership with Cartology and drive impact for customers through large format. The new screens located across some of our finest retail and entertainment precincts will bring the centres to life for customers and enhance their in-centre experience.
The announcement comes after Cartology recently added 33 new centres to its Shopper portfolio. The new builds bring Cartology’s 100% digital retail screen network to over 4,000.
About Cartology.
Cartology is one of Australia’s leading retail media businesses, providing customer-led retail media solutions, powered by the Woolworths Group. Representing some of Australia’s most trusted brands - Woolworths and BIG W, Cartology connects brands to customers in a way that no-one else can. With customers at the heart, Cartology provides targeted omnichannel marketing solutions on and off-network, and powerful closed loop reporting, with one objective in mind - to help brands grow. With deep understanding of customer attitudes and behaviours based on more than 14.3 million 1:1 relationships through Everyday Rewards, brands can create real customer impact in the moments that matter most. Cartology aims to make their customers, your customers too - driving sales overnight and customers over time. Cartology gets Customers.
For media enquiries, please contact Woolworths Group Media at media@woolworths.com.au
